Yes it?s true!� Many SEO companies still grab onto the idea that you must heavily optimize or what I call SPAM your websites title tags, meta description and keywords with SEO related terms.
Well, I say BULL! Spamming your title tags with keywords is an old technique and it doesn?t hold the value it once did.� Does this scare you?� Does this make you wonder what to do for SEO?� Well how do you rank without having keywords in your title tag? It?s actually quite easy actually offer or do what you are targeting in SEO.� For example Pandora.com is #2 for Online Radio ? it?s a Flash based website and doesn?t contain the term Online Radio in the title tag, description or in the site.� Why?� Well it doesn?t have to, it?s a very popular website and it?s an online radio, that alone is why it ranks.
So how do you apply this to your optimization techniques, to your business?� SEO has changed it?s not the old school keyword spamming, back link spamming methods.� Get your business out there, get reviewed, get noticed, get a reputation.� Get active in the online community.� Let people know your business is there and that you not only an expert in what you do, you are the BEST.� SEO nowadays is more online exposure and branding then optimization.� All the onsite SEO optimization in the world won?t get you to the top of Search Engines, you need companies to link to you, to love you, to talk about you.� Gain exposure, get ranked!
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