How they landed that 6-digit sale with Google Analytics

Posted on January 6, 2011 by Robbin

We have a customer who considers the SEO we do for her to be one of her ?sales channels? and we get ranked along with her other channels. She sends us reports when a lead comes in and when a lead is closed. The other day, I saw that she closed one that was worth not quite half a million dollars. (!!� that was my reaction, too.)� So I wrote her and said, how awesome. To which she replied,

?Started with google analytics.� Saw that they spent some time on the site? sicked Jane on a cold calling mission? after a bunch of calls she found the engineer at the company who was interested in the product. I flew out.. presented? sold and they put out a public bid. Our company is the low bidder and need to send a sample next week for review then release of contract ?

So in case you are wondering, she was talking about the Network Locations report, which she mines daily for sales leads. It only is a good source if many of your customers are their own ISP.� You can read an analysis of various ways to read that report here, in an article we wrote some time ago.

Robbin

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5. Google Analytics Reports: Service Providers

by Robbin | Categories: Google Analytics, Search Engine Optimization

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