Is SEO necessary for my business?

This is a very good question.� SEO isn?t necessary for every business.� The reason I say this is because SEO takes times and costs money.� It really breaks down to the ROI or return on your investment.

Case Study ? Local Dry Cleaner
Let?s see your a local dry cleaner.� Business is slow and your friend who owns an Air Conditioning company is doing incredible business online because he ranks in the top 3 spots on Google for Air Conditioning, Air Conditioner Repair and A/C for your city.� He hired a top SEO company and he spends around $750 a month on online marketing and this makes him roughly $10,000 ? $15,000 in new revenue each month.� WOW you think, I should be doing the same thing.

I disagree, first you have to think to yourself who will come into my store?� How far will they drive to get here?� We don?t deliver our dry cleaning so we have to leave it to our customers to come into the store.� Next, you have to ask yourself what type of person comes into my business?� A typical dry cleaner would target a 5 mile radius of people, it has to be a quick drop off and a quick pick up.� People won?t drive far.� SEO targets cities and people looking for a dry cleaner online want the one closest to them.� Will it help to be the one that comes up, YES.� How many visitors would that bring in each month?� Let?s say 100 people come in each month and I make $10 per person.� That?s $1,000 minus the cost of SEO at $500-$750 a month.� The return isn?t great.� So does this mean online advertising isn?t for you?� NO.� I say claim your Google Places listing and build that up, ranking on the map is the most important, you won?t need to be on the top because you consumers will be looking for the closest one.� This will still bring in visitors and the cost is free.� So how does a localized business like this create new customers?� For $500 a month you can hire a couple of people with signs to stand on the side of the road during rush hour, if you offer an incentive to those drivers to come in and use you, then you can boost your business quickly.

In most cases SEO is right for your business, this is an example where I feel simply claiming your local listing is enough.� The point of this story is if you want to increase your business online or not you must first understand the habits of your consumers.� Learn their age, jobs, habits, gender, addresses and more.� It makes marketing to them much easier.

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