Many bands today are already engaged with their fans through Twitter, Facebook, and Myspace. These social media applications allow bands to directly communicate to fans and provide exclusive information of sorts. Flowd takes those elements and fuses them into one convenient application. Users can update their Facebook statuses, tweets, chat with other attendees, and post pictures of live events. Bands can create profiles, which users can actively follow and receive updates from. Another nice feature lets bands post tour dates, which are integrated into Google Maps. It's a convenient way of finding out where local shows are taking place.
Bands can also host events, which users can check into. This provides opportunities to host contests and other incentives to generate show attendance. Although there is no automated contest hosting feature, bands can check attendee profiles manually.
Perhaps real-time music stream integration would be a useful feature, allowing fans to check out artists and rewarding them in that way. Users should also be able to create a "music taste" profile, which will allow Flowd to generate "recommendations" and rewards based on "referrals" from friends. Another way to create rewards would be to account for fan "listening" stats, which Last.fm currently does.
The application is still in its infancy, so it likely that many new features will be integrated shortly. There are a number of creative uses for such an application. It appears to be a Foursquare rip, but it's a nice tool for bands and music fans. The majority of Flowd users are relatively small bands, but don't be surprised to see Flowd updates on your Facebook newsfeed in the upcoming year.
FLOWD launched earlier this month and is available to iPhone and Android users for free.
Written By Daniel T
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