February 8th, 2011 by John
There?s an old adage in the search marketing industry that says ?Content is King?. A bit cliche maybe, but it?s a phrase that runs true for people who adopt search engine optimisation tactics when looking to market their website online.
And though the phrase is trotted out at every given opportunity, it still rings true. AOL, though, are taking the phrase literally, and investing heavily to produce more quality content to attract visitors to their services. AOL want to be seen as making visible changes to their structure ? the company has recently acquired GoViral for $96.7 million, and have recently bought American news website The Huffington Post under a $315 million acquisition agreement.
Arianna Huffington and Tim Armstrong discuss the buyout on PBS News Hour
?It?s amazing to see the work, for example, that we can now do on the local space, the global space, around engagement, the women?s space, and with original reporting. These were our highest priorities for 2011, now we can work on all of them all at once,? says Huffington Post co-founder Arianna Huffington.
Tim Armstrong, AOL CEO, sums it up in one sentence: ?The next phase of the internet is about content.? Well, as far as we?re concerned the internet has always been about quality content, but we see where Tim?s coming from. The investment isn?t just in The Huffington Post. It?s in Arianna?s ability to create more content, and create a Huffington ?media brand? that can grow and grow.
Content, in this case, is news. Content, in GoViral?s case, is video-based. AOL looks to be splashing the cash and invest in creative businesses that can grow, and have the potential to produce original web-based copy and videos for years to come. When it comes to SEO, original content is crucial when expanding your web presence. We can?t help wondering what AOL will invest in next?
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