mardi 8 février 2011

The New TV

With the rise of broadband Internet connectivity, there are many worlds that have been changing. We?ve talked a lot about the ways that the world of business (especially small and local business) is being transformed by new location-based services and listing services,�but we haven?t really discussed the ways in which the world of entertainment is changing.

You don?t need a television or a subscription to cable services to watch a great many television shows now. Services like Netflix and Hulu can give you access to television not long after traditional media; in the case of my guilty pleasure, Glee, I can get the shows a day after they air.

Beyond delivering content from major studios, there?s a whole other side to the entertainment business that?s exploded over the last few years. We?ve come a long way from the early days of online videos, and now people make the effort to regularly produce shows, committed to certain standards of production value and to production within a genre. These shows aren?t constrained by requirements to always be the same length, or come out at specific times (though the most successful ones are the ones that have managed to produce regularly).

Shows that might never have seen the light of day are being produced wherever the people with drive and resource happen to be. People can share their skills, talents and opinions with the world with remarkable ease. It can be as simple as making a�commitment�to post your thoughts on current events from behind your desk or walking down the street. Or you could be putting together something a bit more focused, like a Ninja Answering Your Questions.

One of my favorite examples of an independently produced Internet TV series is the sketch comedy of LoadingReadyRun. Now, when you visit their site and watch videos today, you get taken to the website for the popular online gaming magazine, The Escapist. However, LoadingReadyRun was completely independent for the first three years of their existence. The Escapist didn?t create LoadingReadyRun?s content, they just saw what LRR was doing, and decided that it was awesome enough that it would be worth paying them to do it for their site. While they make other videos that are based on themes dictated by The Escapist, they maintain complete creative control of their primary series.

You don?t need to be found by a large company to make your show something that pays. If you sign up for a hosting service like blip.tv, whose mission is to support the development of independently produced Internet TV shows, you can immediately start running advertising on your videos as soon as you?ve uploaded them, and they?ll split the revenue with you.

You may have noticed ads on certain popular YouTube videos as well. Once you?ve achieved a certain level of popularity, when you log in to your account Youtube will let you know about advertising options available to you.

You don?t even need to make your own website in order to get your videos viewed by the world. Most video hosting providers will give you a destination page that you can customize. We already have�a course on Youtube, the most heavily trafficked video site in the world, where we teach you how to upload and edit your videos, and make your ?channel page? look the way you want it to look.

So, since your hosting for videos can be free, and you don?t even need your own website, if you have an idea for a�show your investment of money can be relatively small. Many computers and smartphones have video cameras built in. If you want a dedicated device, the�flip cameras are neat, low-cost options designed for shooting video destined for the Internet.

The cost barrier to making your content accessible worldwide is dropping by the day.�The world of Internet TV is worth exploring. You may find a new favorite source of entertainment, and big business has noticed. There are serious companies who have observed the success of Internet television and have started aggregating and supporting shows under their brands. Look at the shows launched and supported by�Next New Networks for some examples.

And if you?ve got an idea and are ready to sink the time into development and production, who knows? You could become someone?s new favorite source of entertainment.

Source: http://blog.grovo.com/2011/02/the-new-tv/

Jennifer Lopez Jennifer Love Hewitt Jerry Bruckheimer Jerry Seinfeld

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