SeoWebsite17

mardi 8 février 2011

5 reasons why your SEO campaign doesn't work (yet)

Many webmasters face the problem that their SEO campaigns don't deliver the expected results. Why are your campaigns underperforming? What can you do to make sure that search engine optimization works for you?

There can be several reasons why your SEO campaign isn't a success yet:

Reason 1: you set the wrong goals

If your website doesn't have many high rankings yet then you cannot expect that Google will display your site on the first result page for keywords such as "mp3" or other very competitive one-word keywords.

You have to start with more targeted keyphrases first. Optimize your pages for many different keywords with lower competition. The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords that belong to the same topic.

It's like running a marathon. You have to run smaller distances first before you can run the full 26 miles and 385 yards.

Reason 2: you don't take SEO seriously

Search engine optimization isn't set-and-forget. It takes some time to make things happen. Search engine optimization is an investment into your company and it should be treated like that.

If all you do to 'promote' your website is to submit it to search engines then you won't be successful. You have to invest time and effort into the optimization of your site. Tools can help you to save a lot of this time and effort but you still have to work with your site.

Reason 3: you focus on the wrong elements

Some webmasters are obsessed with the length of the title tag. Others submit their website every few days to search engines. Other webmasters insist that a particular part of their website links must use the rel=nofollow attribute.

You don't have to chase the latest search engine optimization trend. These trend topics usually make the difference between position 8 and position 9. If your website isn't listed on the first result page at all, you have to get the basics right.

The most important factors that will get your website on Google's first result page are optimized web pages with good content and good backlinks. The Top 10 Optimizer in IBP will help you with the fine details such as social mentions. However, it will also inform you when you have to focus on the foundation.

Reason 4: you chose the wrong keywords

This is an extremely popular mistake that many webmasters make. If you choose the wrong keywords, you will waste a lot of time and money.

The best keywords for your website are not the keywords with the biggest search volume. The best keywords also aren't the keywords that will boost your ego and it's also not the "obvious" keywords that will work best for SEO.

The best keywords for SEO are the keywords that deliver targeted visitors who will buy. It does not matter if a keyword has thousands of searches. If none of the visitors who find your site through that keyword will buy, then this keyword won't do you any good.

Details about the different keyword types and information on how to find the best keywords for your site can be found in this PDF file.

Reason 5: you get the wrong links

To get high rankings on Google, your website must have good backlinks. Automatic links from link building schemes don't work. Actually, that kind of links can even get you in trouble with Google.

You must get the right kind of backlinks to succeed. Use professional link management tools or backlink analysis tools to get the best possible links to your site.

Search engine optimization can contribute greatly to the success of your website. It's important that you do the right things in the right order and that you focus on the right elements. Download our website promotion tool IBP here and go through the checklist in the main window of IBP.

If you can tick all boxes in the checklist, your website is ready to get top 10 rankings on Google for your most important keywords.

Back to table of contents - Visit Axandra.com

Source: http://feedproxy.google.com/~r/free-seo-news/cXWx/~3/0gCzOXZHZi8/newsletter459.htm

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The New TV

With the rise of broadband Internet connectivity, there are many worlds that have been changing. We?ve talked a lot about the ways that the world of business (especially small and local business) is being transformed by new location-based services and listing services,�but we haven?t really discussed the ways in which the world of entertainment is changing.

You don?t need a television or a subscription to cable services to watch a great many television shows now. Services like Netflix and Hulu can give you access to television not long after traditional media; in the case of my guilty pleasure, Glee, I can get the shows a day after they air.

Beyond delivering content from major studios, there?s a whole other side to the entertainment business that?s exploded over the last few years. We?ve come a long way from the early days of online videos, and now people make the effort to regularly produce shows, committed to certain standards of production value and to production within a genre. These shows aren?t constrained by requirements to always be the same length, or come out at specific times (though the most successful ones are the ones that have managed to produce regularly).

Shows that might never have seen the light of day are being produced wherever the people with drive and resource happen to be. People can share their skills, talents and opinions with the world with remarkable ease. It can be as simple as making a�commitment�to post your thoughts on current events from behind your desk or walking down the street. Or you could be putting together something a bit more focused, like a Ninja Answering Your Questions.

One of my favorite examples of an independently produced Internet TV series is the sketch comedy of LoadingReadyRun. Now, when you visit their site and watch videos today, you get taken to the website for the popular online gaming magazine, The Escapist. However, LoadingReadyRun was completely independent for the first three years of their existence. The Escapist didn?t create LoadingReadyRun?s content, they just saw what LRR was doing, and decided that it was awesome enough that it would be worth paying them to do it for their site. While they make other videos that are based on themes dictated by The Escapist, they maintain complete creative control of their primary series.

You don?t need to be found by a large company to make your show something that pays. If you sign up for a hosting service like blip.tv, whose mission is to support the development of independently produced Internet TV shows, you can immediately start running advertising on your videos as soon as you?ve uploaded them, and they?ll split the revenue with you.

You may have noticed ads on certain popular YouTube videos as well. Once you?ve achieved a certain level of popularity, when you log in to your account Youtube will let you know about advertising options available to you.

You don?t even need to make your own website in order to get your videos viewed by the world. Most video hosting providers will give you a destination page that you can customize. We already have�a course on Youtube, the most heavily trafficked video site in the world, where we teach you how to upload and edit your videos, and make your ?channel page? look the way you want it to look.

So, since your hosting for videos can be free, and you don?t even need your own website, if you have an idea for a�show your investment of money can be relatively small. Many computers and smartphones have video cameras built in. If you want a dedicated device, the�flip cameras are neat, low-cost options designed for shooting video destined for the Internet.

The cost barrier to making your content accessible worldwide is dropping by the day.�The world of Internet TV is worth exploring. You may find a new favorite source of entertainment, and big business has noticed. There are serious companies who have observed the success of Internet television and have started aggregating and supporting shows under their brands. Look at the shows launched and supported by�Next New Networks for some examples.

And if you?ve got an idea and are ready to sink the time into development and production, who knows? You could become someone?s new favorite source of entertainment.

Source: http://blog.grovo.com/2011/02/the-new-tv/

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How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable

Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to ?facial blindness??as in you are unable to remember and recognize any one?s face. Every time seeing someone is as if it were the first. How odd would it be to not remember the most distinguishing aspect of a person?

So what does this have to do with SEO? A website needs to make a connection and stick in the minds of those who visit. You don?t want your visitors to come up with a case of ?website blindness.? Any customer who remembers your site is more likely to return. After all a return customer is of higher value than a one time customer.

SEO not only provides businesses with the online presence needed to increase in rankings, it also ensures memorability. Let?s take a look at a few ways effective optimization can ensure visitors remember your website.

Relevance = Remember

Have you ever noticed that after talking about a certain subject, the same thing seems to come up more often within a week? Or after you buy a car, the streets seemed filled with the same model? It?s the the top-of-mind effect.

The same thing happens when searching online. When someone can find exactly what they are looking for, they will be much more likely to remember that connection next time. Then your brand becomes top of mind.

Relevance is the bread and butter of SEO. No matter the subject or purpose of your site, the goal is to draw those who are interested in what you have to offer ? you need to be relevant to your visitors. When you find a page irrelevant, or even slightly off from your search, odds are it will not be remembered.

SEO can solve this. Keyword Optimization on a page-by-page basis, will ensure the most relevant keywords are serving the right page for the right query. As a result, your visitors will arrive happy, find what they are looking for and remember your website for next time.

Creating Trust = Retention

High rankings inevitably create a sense of trust in businesses. comScore states 39% of searchers assume the higher ranking websites are those leading businesses that can be trusted within the industry. And with trust comes retention. Just think of it, whenever a product is brought up, the companies you remember are likely those considered ?leading? the industry.

Optimizing your website provides a synergistic approach for both scenarios. With a large industry leader it would be very important to maintain that status online. And for the new smaller businesses, there is no better place to become an industry leader online than through the search engines.

Defining Your Brand = Recognition

Your brand is one of your most important tools for securing remembrance. Online, your brand begins with SEO and ends with the product (and your website fits nicely in the middle).

First, SEO will ensure an on-page connection correlating to search terms. Once searchers actually land on your page it is essential to create a definition of two things. First, the overall theme of the site (and your business). Second, the purpose of the specific page they are on. These aspects create a ?face? for your site and brand of the business online. Even if you do have Prosopagnosia, this type of face is one everyone can remember.

It is important to remember search engine optimization cannot fully accomplish these two essentials on its own. It will simply set things into swing. The theme, content and graphics within the site play a big role in defining your brand.

Here are few tips to creating your ?brand? from a design and content perspective:

Theme

No matter how you decide the layout of your site, make sure it stays continuous throughout the website. Changing the layout dramatically from page to page loses that sense of uniformity within the product and business needed to ensure it sticks.

Tone

In Words ? The way your content is worded sets the tone not only for that page but the overall product and business.�Choose your words wisely to ensure they reinforce your brand?s character.

In Graphics ? Graphics support the overall message, brings it to life, and provides value to the visitor. Make sure your designers have this in mind. If you find yourself looking at a page with a graphic that seems to be there only because it looks good, ask yourself ?What does this bring to life?? or ?What content is this image supporting?? and ?How is this providing value to the viewer??

Uniqueness

A brand is so much more than a logo. Often success can stand or fall solely on how effective a brand is developed. You need to stand out. If your website looks or feels just like the competition, then is it really memorable? Of course not.

These are just a few aspects that can create an effective brand online. Any others you would like to add to the list?

Tags: building trust, customer retention, keywords, Online reputation, Search Engine Optimization

Source: http://www.seo.com/blog/seo-website-memorable/

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lundi 7 février 2011

Linkedin homepage get redesigned today

Linkedin homepage redesign

Today I have noticed the change in design in the homepage of Linkedin network looks pretty cool and amazing. This new design reveals photos of various professionals in the Linkedin network where they expressed their special occasion wishes like Diwali and New Year wishes to the users. These professionals are from Linkedin company and you can view their snapshots and special wishes using the below Previous and Next links in the homepage itself.

Visit our Corporate Linkedin Profile: http://www.linkedin.com/companies/cogzidel-technologies-pvt.-ltd.

Tags: homepage redesign, linkedin homepage, special occasion redesign

This entry was posted on Wednesday, January 19th, 2011 at 1:42 am and is filed under Internet, SMO, Social Networking & SMO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: homepage redesign, linkedin homepage, special occasion redesign
Posted in Internet, SMO, Social Networking & SMO | No Comments �

Source: http://www.cogzidel.com/blog/2011/01/linkedin-homepage-get-redesigned-today/

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A Google ranking guarantee? There really is no catch.

1. You choose the keyword and the search engine

You tell IBP for which keyword you want to get a top 10 position and you choose the search engine on which you want to have a top 10 position. This can be Google.com, Google.co.uk, many other local Google variations as well as Bing, their local variations and many other search engines.

2. IBP analyzes your web page

IBP's Top 10 Optimizer will then analyze all the relevant ranking elements on your web page as well as the links to your website and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your website will be listed on Google's first result page.

3. IBP tells you in detail what you have to change

If your website does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your website, the chosen search engine and the chosen keyword and IBP will tell you in detail what you have to change and how you have to change it.

4. You make the changes on your web page

In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating).

That's it. No catch, no strings attached. If you change your website according to IBP's Top 10 Optimizer then your website will be listed on Google's first result page in the regular results.

Source: http://feedproxy.google.com/~r/free-seo-news/cXWx/~3/h7xQT-IQdtc/newsletter452.htm

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dimanche 6 février 2011

The Great Anchor Text Debate

Posted on January 13, 2011 by Christina Keffer

Opinions are like?well we all know what they?re like. Everyone has one. Here is my opinion about the link anchor text debate that has been going on since Pubcon ?10. (At least that?s when the debate popped up on my radar. Apparently Greg Boser?s been talking about this since 2009)

In one corner of the ring, we have those who obsessively build anchor text-rich links with exact phrase anchor text that looks unnatural as all get-out but adds boatloads of relevancy to whatever page the link points to. In the other corner, we have those who seem to have forsaken the building of purposefully keyword rich anchor text links in favor of pursuing any kind of link from high authority, relevant pages.

And then there?s the rest of us who have been patiently working on a nice well-rounded backlink portfolio that includes both anchor text-rich links and domain name links from powerful pages and some directory links and some blog comments and all the lovely natural links that are generated by a nice, good quality link bait generation campaign.

See, in my opinion, anchor text is still really important. It?s hard to get (quality, organic-looking, contextual) keyword-rich links. If it?s hard, it?s not easily controllable, and in my experience, the search engines tend to place a lot of emphasis on elements that webmasters and we evil system-gaming SEOs can?t easily influence.

That being said, I was there when Matt Cutts said that they were going to start taking notice when a website?s link profile contains only keyword optimized links. The thing is, if you?re doing a good job creating link bait, this is never going to be a problem. You?ll have people linking to the site naturally ? probably using the domain name, brand name or the word ?here? or somesuch.

Those links will far outnumber the ones you spend your precious time on generating. But let me tell you something, if I spend the hour or two (on average) of building a relationship with someone so that they?ll link to a site from a nice, juicy page, you bet your ass I?m going to ask for a link with relevant anchor text.

And I bet, given the option of having a link with good anchor text from an authoritative but non-related page vs. having a non keyword rich link from a page with similar authority, most SEOs will still choose the keyword rich link. I would.

by Christina Keffer | Categories: Industry News, Search Engine Optimization

4 Responses to ?The Great Anchor Text Debate?

Hi Christina, interesting take. You concluded with,

??given the option of having a link with good anchor text from an authoritative but non-related page vs. having a non keyword rich link from a page with similar authority, most SEOs will still choose the keyword rich link. I would.?

I definitely wouldn?t.

That is precisely the type of thinking I argued against in my recent post that started this debate: searchenginewatch.com/3641712

You are favoring anchor text over relevance. Good anchor text from a non-related page can be pretty spammy. That?s the type of link that?s going to become less and less effective (at least on Google, but Bing will follow suit).

I?ll take the related link every time, and won?t care as much about the anchor text.

Hi Adam!
It was actually your post that prompted me to write this one, so I?m happy that you commented.

Though I ended the post with the comment you quoted, I?d like to reiterate the point I made earlier: if you have done your job right, then you?ll have a nice mix of keyword rich links that you?ve purposefully built with good anchor text and massive links that people have built for you to your link bait.

This post is about moderation in everything. Anchor text rich links from high quality sites are still quite valuable, and I don?t think that SEOs can afford to stop considering them in link building campaigns just yet.

I spend a lot (the majority) of my time helping clients create link bait so I don?t have to spend the time getting those individual links. However, if I AM going to spend the time, I?m you bet I?m going after anchor text.

Also, you said ?Good anchor text from a non-related page can be pretty spammy.? Too true. However, consider that in many cases the topics of the pages in question can be quite related to the link I want to build even if the words are totally different.

A great, authoritative informational article on someone?s site that focuses on the keyphrase ?prenatal meditation? would be a great place for a link to my article about ?Music for Fetal Development? even though that key phrase appears nowhere on the site. It?s related in TOPIC, and I wouldn?t consider that link spammy.

The differentiation between keyword relevancy of a page and topic relevancy is an area that many of the articles that I?ve read about this topic have ignored. Maybe it?s worth a blog post in and of itself.

Thanks for your comment though! Anyone else have any thoughts on this?

Now I?m confused. You said first that good anchor text from a non-related page trumps non-anchor text from a related page. But in your reply you give an example of a related link and say THAT?S actually best. Which is sorta my point and the point of my recent SEL article.

I guess we agree then? Surprising turn of events!

Cheers

Quick question- completely unrelated to the current post.

I know there?s tools on the market to see and analyze your competitors? AdWords keywords, do you know if there?s anything one can do to protect their keywords?

Some of our keywords are industry specific cross-reference numbers and it?s critical that they remain confidential.

Thanks!

Source: http://feedproxy.google.com/~r/lunametrics-blog/~3/EEHUigdProY/

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Online Reputation Management Advice

Written on May 10, 2010 ? 12:25 pm | by Shell Harris |

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Good news travels fast; bad news travels faster. Recent spurt in cases of rampant, and sometimes baseless, negative online publicity has affected brand image of many companies. In 2005, a single post by a blogger criticizing Dell?s support services pulled down the company?s reputation by a couple of notches. The corporate world is waking up to the necessity of playing an active role in online reputation management.

Online Reputation Management involves not only analyzing all that is being written about your brand online but also repairing any damage found and constructing a positive image. A successful ORM campaign should involve public relations and search engine marketing. You have to ensure that good things are being said about you on various websites and these websites get top search engine rankings.

How to monitor/track your online reputation

Regular monitoring of online media will help you keep tabs on your public perception. It will also alert you in cases of copyright violations, competitor smear campaigns, domain squatting, etc.

There are many online tools you can use to keep one step ahead and take immediate action. Google Alerts is the most popular monitoring tools that will track and inform you if your brand name comes up in news, feeds, videos, blogs and web results. There are blog-specific search tools like Technorati and Feedster. Twitter Search and Social Mention can also help you catch the buzz about you in social networking sites.

How to repair your online reputation

With the growth of user-generated media like blogs, Tweets and Yelps, the chances of creating negative publicity have also increased. The first step towards tackling negative comments is to create your real presence in popular consumer-generated websites. �Responding to your critics on these sites will build trust around your brand. In cases of inaccurate projections, you can request the comment authors to pull down their posts by giving substantial evidence.

Press releases can be posted on popular press release submission sites. Expert articles pertaining to your industry can be submitted to reputed sites with back-link to your website.

You can also buy domains with your brand name (for example if your company is called blush, blush.com, blush.net or blushsucks.com are some domain names you can book) to prevent people with malicious intent misusing them against you.

Not to keep picking on Dell (I?m using a Dell computer right now), but here is a negative site that could have been snagged to prevent bad publicity: http://www.ihatedell.net/.

Sometimes, repair can be a long-drawn exhaustive process. Companies often use search engine optimization techniques to push down negative websites and increase the visibility of websites with positive content.

How to improve your online reputation

An important step in improving online reputation is creation of positive sentiments through various content platforms. This means you have to fully use your online assets. Start by optimizing your corporate website so that it gets top search engine rankings.

Leverage your relationship with your partners to include information about your company on their websites. Set up and maintain blogs that highlight your products, customer testimonials, services and company-related news. This idea involves grabbing as many of the search engine results as possible on the first page of search results. Using high ranking partners will help tremendously.

A proactive online reputation management initiative goes a long way in helping people and companies. It?s one of the best tools to gather useful feedback from customers. In cases of complaints, it gives companies a chance to take early action and prevents build up of a sudden crisis. Above all, what makes ORM a critical business strategy is the role it can play to influence a rapidly growing force called the online media.

Source: http://www.bigoakinc.com/blog/online-reputation-management-advice/

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